October 2, 2022
Diaper Market in India

According to the latest report by IMARC Group, titled Diaper Market Size in India: Industry Trends, Share, Growth, Opportunity and Forecast 2022-2027”, the diaper market in India reached a value of US$ 1.37 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 2.22 Billion by 2027, exhibiting at a CAGR of 8.18% during 2022-2027.  Diapers refer to a type of underwear made using absorbent materials, such as cotton, tissue papers, and polyester nonwoven fabrics. They are designed to retain and absorb urine and feces for an extended period of time, allowing the wearer to urinate and defecate without using the toilet. They also contain super absorbing polymers (SAPs) like sodium polyacrylate for retaining large quantities of waste fluids while preventing the outer cloth from getting soiled. As a result, diapers are widely worn by infants, toddlers, and adults suffering from urinary incontinence, diarrhea, mobility impairment, and dementia.

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

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Diaper Market in India Trends:

The growing consciousness regarding personal hygiene among individuals represents the primary factor driving the market in India. Besides this, the surging prevalence of urinary incontinence among the geriatric population is another major growth-inducing factor. In addition, the surging birth rates are contributing to the diaper sales in India as parents are becoming more concerned about infant health and hygiene. As a result, several leading manufacturers are focusing on product innovations, such as the development of smart diapers integrated with sensors to detect leakage and prevent skin infections or irritation. They are also launching biodegradable diapers manufactured using eco-friendly materials that decompose faster than traditional diapers due to the increasing awareness about the harmful environmental effects of diaper disposal.

Apart from this, the ongoing research and development (R&D) activities to introduce advanced diapers incorporated with nanotechnology to replace potentially harmful materials present in regular diapers are offering lucrative opportunities to the market players. Other factors, including the widespread product availability via online and offline retail channels, aging population, inflating consumer expenditure capacities, improving living standards, rapid urbanization, and aggressive promotional strategies by manufacturers, are also creating a favorable outlook for the market.

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Diaper Market in India 2022-2027 Analysis and Segmentation:

Competitive Landscape with Key Players:

The Indian diaper market is highly concentrated with the top three manufacturers accounting for the majority of the total market. There is intense competition in the market which makes it difficult for small players to survive. Some of the leading market players are:

  • Procter & Gamble
  • Unicharm Corporation
  • Kimberly-Clark Corporation

Breakup by Type: 

  • Baby Diapers
    • Baby Training Diapers
    • Baby Cloth Diapers
    • Baby Swim Pants
    • Others
  • Adult Diapers.
    • Adult Pad Diapers
    • Adult Flat Diapers
    • Adult Pant Diapers

Among these, baby diapers hold the leading market segment.

Breakup by  Distribution Channel:

  • Pharmacies
  • Online Stores
  • Supermarkets
  • Hypermarkets
  • Convenience Stores
  • Others

Breakup by Regional Insights:

  • Maharashtra
  • Delhi NCR
  • Tamil Nadu
  • Karnataka
  • Gujarat
  • Others

Amongst these, Maharashtra currently represents the leading market for diapers in India, holding the majority of the market share.

Key highlights of the Report:

  • Market Performance (2016-2021)
  • Market Outlook (2022-2027)
  • Porter’s Five Forces Analysis
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain
  • Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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