May 23, 2024
7 Tips for Writing an SEO-friendly Blog Post

Writing content is not a piece of cake and if you ever wrote a blog post you might be relating to this line for sure. The process might take hours, from choosing a topic and gathering research to drafting the post and pushing “Publish”. If you don’t get the amount of traffic that you thought your blog will enjoy then it is quite disheartening. But you know there is one amazing thing that is search engine optimization. SEO can help you to achieve the desired traffic that you need. 

There is one more thing that you need to do and that is finding the right SEO Sydney service providers so that you can enjoy the best kind of services.

SEO is the term used to describe the process of optimising a website to rank higher in search engine results pages.

Use keywords in your title

To make your post more accessible in online searches, include your most relevant keywords in the title. The title should comprise 1-2 keywords. These keywords should appear in the search engine results inside the first 65 characters of the title.

Include keywords in your URL

Though keywords aren’t required for ranking. Adding them to your URL helps search engines comprehend the content of your page. Improves user engagement by keeping URLs short, focused, and relevant.

Provide meta descriptions

It is critical to provide the user with an understanding of the content on the page and how it is linked to their search query.

Optimise your images and videos

Large images cause your web pages to load slowly, resulting in a poor user experience. Image optimization is the process of reducing the size of an image’s file using a plugin or script, which improves the page’s load time. This is how you can keep visitors coming back and enhance the user experience.

Make sure you have a sitemap

The most significant pages on a website are listed in a sitemap, which ensures that search engines can find and scan them. Sitemaps also aid in the comprehension of your website’s structure, making navigation easier. This is why you must ensure that you have a sitemap.

Write compelling content that will engage readers

It’s more difficult than you might believe to write a blog article and create intriguing material. You must engage the audience and uncover intriguing themes, as well as give high-quality information regularly (and fast).

You must publish or update material on a regular basis to achieve maximum effects. Make sure to develop and distribute material that will entice your viewers, as this is the only way to increase traffic.

What is a Blog Post?

A blog post is a type of content that is published on a blog. It typically consists of an article, with the same style and tone as an op-ed or editorial article, that may include images, videos, and links to other articles.

Blogs are usually updated on a regular basis with new posts. Blog posts are usually written in chronological order so readers can keep track of what has been published when.

The most common topics for blog posts are personal interests and thoughts about recent events.

Many people use blogs as their primary form of communication on the internet. A blog post should always be SEO-friendly so it will rank well in search engines. It needs to have keywords that people might search for when looking for information about.

Why are Keywords Important?

When people are looking for information online, they typically use keywords to search for it. That’s why it’s important to include keywords in your blog title. Doing so will help ensure that your blog shows up in search engine results pages (SERPs) when people search for those keywords.

Along with including keywords in your blog title, you also want to make sure that you include them throughout your blog posts. When creating a blog post, it’s important to use keywords in your title. 

Not only will this help your post rank higher in search engine results pages (SERPs), but it will also help people who are looking for information on that topic find your blog post. To find the right keywords to use in your title, you can use Google AdWords Keyword Planner or another keyword research tool.

Include keywords in your URL

When you’re trying to rank your website on search engines, it’s important to include keywords in your URL. Not only will this help people who are looking for your website specifically, but by using the right keywords, you’ll also help people who are looking for topics related to your website.

For example, if you own a bakery, you might want to include the keyword “bakery” in your URL, as well as other keywords like “recipes”, “dessert recipes”, and “cupcakes”. When you’re creating a URL for your website, it’s important to include keywords in the address. Not only will this help people find your site when they’re searching for information online, but it will also help the search engines index your site correctly. 

This, in turn, will help your site rank higher in the search engine results pages (SERPs), resulting in more traffic and leads.

Why are Meta Descriptions Important?

The meta description is a snippet of HTML code that summarises a page’s content. This 155-character text is displayed in search engine results pages, and is often used by users as a preview before clicking on a link.

 Unfortunately, many website owners and online marketers do not properly utilise this valuable real estate, choosing instead to stuff it with keywords or repetitive phrases in an attempt to rank higher.

Fortunately, following a few simple best practices will help you write effective meta descriptions that will increase click-through rates. Good meta descriptions act as a call to action, enticing the reader to click through to the full article. 

They are also a great opportunity to highlight keywords that you want to rank for, helping your article rank higher in search engine results pages. 


The above mentioned are some of the tips for SEO friendly Blog Post. By using the above factors you can definitely rank your page on google.

Visit Engineroom if you’d like to further explore seo agencies

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