October 2, 2022
YouTube Video

YouTube tracks how much time people spend watching videos, and that’s not just for you. If you want your brand on the video-sharing platform, it helps to understand how YouTube measures watch hours. For instance, if someone watches one of your videos for 30 seconds and then watches another one of your videos for four minutes, how do they add up to 30 minutes? Or four hours? It’s important to know because a lot of factors affect the amount of watch time people see from your brand. And that affects the type of advertising you can run against your brand and its videos. To calculate how many hours your brand’s videos get watched by users over a specific period of time, start by taking note of the following:

What to measure for your total YouTube watch hours

There are a few different factors that affect how many watch hours a video gets on YouTube. These include: 

·         The video length – Longer videos get watched more frequently than shorter ones. Because of this, it’s not uncommon for brands with longer-format videos to see higher watch hours than those with videos in the shorter 30 second and 15 minute ranges. That’s why we recommend investing in longer video content that better tells your story. 

·         The time of the day people watch your video – The time of the day people watch your video has an effect on how long they watch it, too. People tend to watch videos at their own pace, so if you upload your video at 5am and it does better than your 5pm upload, don’t expect to see your results. 

·         The geographic location of your viewers – The geographic location of your viewers has an effect on how long they watch your videos, too. If you upload your video to YouTube’s main platform and your viewers are in the United States, but they’re also in Australia, your video will see longer views because of the viewer’s location.

How to calculate your total YouTube watch hours

If you want to know how many hours your brand’s videos get watched on YouTube, follow these steps: 

·         Take note of your video uploads, how long they are, and how many times they’re watched. 

·         Add up the time dedicated to watching your video from each viewer.

·         Add up all the time spent on your video from each viewer. 

·         Next, take the difference between all the hours of watching your video and all the hours of watching other videos your brand is on. This is your total hours watched. 

·         Next, take note of all the factors above that affect how long videos get watched. 

·         Next, calculate your brand’s average video watch times based on your total hours and the factors above.

What’s Causing Your Total YouTube Watch Hours To Be Different?

If you want to know how many hours your brand’s videos get watched on YouTube, start by taking note of the following: 

·         The video length – Longer videos get watched more frequently than shorter ones. Because of this, it’s not uncommon for brands with longer-format videos to see higher watch hours than those with videos in the shorter 30 second and 15 minute ranges. That’s why we recommend investing in longer video content that better tells your story. 

·         The time of the day people watch your video – The time of the day people watch your video has an effect on how long they watch it, too. People tend to watch videos at their own pace, so if you upload your video at 5am and it does better than your 5pm upload, don’t expect to see your results. 

·         The geographic location of your viewers – The geographic location of your viewers has an effect on how long they watch your videos, too. If you upload your video to YouTube’s main platform and your viewers are in the United States, but they’re also in Australia, your video will see longer views because of the viewer’s location.

How Many Views Does Your Brand Get Per Month?

Next, we wanted to check how many total views your brand gets every month on YouTube. We do that by taking note of the following: 

·         Your brand’s total number of views – This includes the amount of time people watch your video and the number of times they watch it. 

·         The time of the day people watch your video – The time of the day people watch your video has an effect on how long they watch it, too. People tend to watch videos at their own pace, so if you upload your video at 5am and it does better than your 5pm upload, don’t expect to see your results. 

·         The geographic location of your viewers – The geographic location of your viewers has an effect on how long they watch your videos, too. If you upload your video to YouTube’s main platform and your viewers are in the United States, but they’re also in Australia, your video will see longer view times because of the viewer’s location. If you want to increase your watch hours, You can buy YouTube watch hours and boost your account.

Is It Worth Advertisers Paying For Ads Against Your Videos?

Next, we want to know if it’s worth advertisers paying for ads against your brand’s videos on YouTube. We do that by taking note of the following: 

·         The number of impressions your brand’s videos get – Impression number refers to how many times your video is played by YouTube’s servers and is an overall measurement of how popular your videos are on the platform. 

·         The average time your brand’s videos are viewed – This figure is the average amount of time people are watching your videos on YouTube.

Conclusion

As you can see, there are a lot of factors that affect how many hours people watch videos on YouTube. It’s important to keep these in mind when it comes to determining your total YouTube watch hours for your brand. Though there are a lot of factors that affect your total YouTube watch hours, there are ways you can minimize them. One way to minimize the amount of time people watch your videos is to publish longer-format videos that tell a better story. Another way to minimize the time people spend watching your videos is to publish your content at off-peak times. And finally, if you want to be on the safe side, always stick to advertising in the United States because there are some factors that affect views in other countries.

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