How Storeus is Building an Eco-Friendly Ecommerce Venture
There are multiple ecommerce options out there but what makes Storeus a unique ecommerce venture is its emphasis on sustainable shopping.
It is quite well known that Consumers, especially Millennials increasingly say they want brands that embrace purpose and sustainability.
Indeed, one recent report revealed that certain categories of products with sustainability claims showed twice the growth of their traditional counterparts.
Yet a frustrating paradox remains at the heart of green business: Few consumers who report positive attitudes toward eco-friendly products and services follow through with their wallets.
In one recent survey 65% said they want to buy purpose-driven brands that advocate sustainability, yet only about 26% actually do so.
One of the objectives of Storeus has been to narrow intention-action gap for meeting corporate sustainability goals but also for the planet.
Reports have shown that almost 70% of the greenhouse gas footprint in the retail sector depends on what products customers choose and whether they use and dispose of them in a sustainable manner.
This is why Storeus has been careful to source, distribute and sell products that are eco-friendly and uses minimum resources.
Very few ecommerce operations are built on the sustainability factor and Storeus is one of the few brands to do it.
Storeus has been supporting all studies that encourage sustainable consumption as well as research in marketing, economics, and logistics.
The good news is that researchers have learned a lot about how to align consumers’ behaviors with their stated preferences for sustainability.
Much of the research on sustainability has focused on public interventions by city planners — but the findings can be harnessed by any brand that wishes to nudge consumers toward sustainable purchasing and behavior.
When it comes to shipping and logistics, Storeus tries to highlight standard ground-delivery options with an eco-friendly icon or badge and a pop-up explanation.
The brand also ships orders for home delivery from the nearest delivery locations to reduce carrier transport miles.
The brand also encourages shipping efficiency by grouping products together. Offering bulk order options for replenishment items, and selling smaller items in packs or sets to encourage fewer but more substantial shipments is another way the brand is supporting sustainability.
Containers and packaging make up 28% of all consumer waste, according to the Environmental Protection Agency. Most paper and cardboard packaging is recycled—compared with just around 14% of plastic—and shipping materials like bubble wrap and plastic film wrap aren’t recyclable.
The brand has switched to eCommerce packaging that’s easy to recycle, and label it as such to reduce environmental impact.
More than one in five eCommerce purchases are returned, according to a National Retail Federation report, and they aren’t just a drag on the bottom line. They exact an environmental toll, too. Merchandise takes an extra trip back to the distribution center, adding return packaging and transit miles to the equation.
The best way to reduce the environmental footprint of returns is to prevent them from happening in the first place.
Storeus provides comprehensive product details up front to help shoppers pick the right items the first time, especially when it comes to fit and sizing.
In an effort to push sustainability, Storeus often encourages customers to take advantage of strategically crafted promotions and a cohesive sustainable marketing strategy.