May 27, 2023
Google Ads

Google Ads and Google Ads manager are the two most popular platforms marketers use to get effective consumer engagement for their business. However, people often make mistakes thinking of them as the same.

While Google ads is an advertising service offered by Google, Google Ads manager is an ad management platform for large publishers who handle significant direct sales.

Below, we’ve discussed the difference between Google ads and the Google ads management platform in detail.

Difference between Google Ads and Google Ad Manager

To better understand the difference, you’ve to go deeper down to their features. We’ve divided them into some of their core features.

Google Ads Features

Some features of Google ads are the followings:

Modify your bids on a small scale.

Google ads allow you to arrange your bids to rise or fall depending on the day of the week. You can also know about viewers’ age, location, the hour of the day, devices people use to view your ads, and income levels.

Additionally, you can exclude particular groups from these locations. This tool becomes particularly effective when placing bids based on previous user data.

Compare various bidder tactics

The previous advice is effective if you manage and set your bids manually for your account. Additionally, Google offers a number of automatic bidding methods depending on your desired results, including clicks, conversions, and striving to reach particular cost-per-conversion targets.

Before applying automatic bidding tactics, you should have your account up and operating for some time because prior account history affects how effective they are.

Boost quality ratings

The quality scores determine your positioning and bid. Having mid to low-quality ratings may indicate that you still find it difficult to get a grip on the ad block, even though you were to raise your bids much above those of your rivals.

Three factors determine your quality rating:

  • Relevance of ads: How well your advertising relates to your search terms
  • Knowledge of landing pages: Your landing pages’ level of keyword relevance
  • The anticipated click-through frequency: People will likely click on your advertising based on historical user data.

A strong quality score can give you an advantage over your competitors by helping you achieve above-average ad relevancy levels and landing page experience.

Keep an eye on your rate of search impressions

It’s a fact that when you run advertising, it does not guarantee that you will appear for all keyword searches. Sometimes your ad rank can be the reason your ad isn’t showing up. So, you need to improve your quality ratings.

However, your limited finances sometimes prevent you from appearing in searches. With search impression share, you can understand how frequently you show up for your phrases and where the main issue is if you aren’t.

Google Ad Manager features

Some notable features of Google ad managers are the following:

Increase profits for all customers

In order to increase your income through real-time competition, Google established Ad Exchange. An entire sales channel is now the main emphasis instead of an auction or exchange.

Ad Manager helps you manage your ad record with allocated and programmatic needs to maximize all partnerships.

Supporting publishers to earn money in new markets

The evolution of content development and the widespread consumption of content results in new advertising options across various screen dimensions and formats.

You can distribute, measure, and optimize advertising across all gadgets and platforms, including CTV, AMP, mobile applications, YouTube, and much more, with the help of Google Ad Manager. It enables you to utilize a single platform for everything.

Keeps your inventory safe 

Protecting your inventory and the brands of your advertisers is important because of the fraud concerns in your advertising business.

Fraud may cause you various issues, including a negative user experience by displaying improper advertising, intrusive creatives, and even the inclusion of malware. A platform offers more than 30 options to help you control which adverts appear on your publisher’s site. 

To wrap up

In a nutshell, Google ad is more advertiser-focused, whereas Google ads manager is publisher-focused.

The network has joined Google Ad Manager, a real-time buying and selling advertising marketplace. It represents an additional market where marketers may place bids for display ads on various sites.

You have immediate access to Ad Manager publisher websites that adhere to Google Ads policies while a campaign focusing on the Display Network is running. It ultimately brings you the audience and revenue you are looking for.

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