TRILLER CEO NOW SAYS THE COMPANY NEVER INFLATED USER NUMBERS AND THAT TRILLER SHOULD EVEN BE VALUED AT OVER $10B BASED ON CLAIMS MADE IN A BILLBOARD REPORT (SEAN BURCH/THE WRAP)
Is Triller Really Worth $10 Billion?
This article is about triller-ceo-10b-billboardburch-thewrap While the company has been valued in the billions, Triller CEO says the company never inflated user numbers. The CEO also states that the company ought to be valued at around $10 billion. But, could Triller actually be appraised at that level? This article will examine the competitive landscape and estimation of Triller.
Triller CEO: Company has never overstated numbers of customers
Triller Chief Executive Officer Mike Lu has responded to the recent controversy by saying Triller has always been a transparent company and did not overstate its user figures. The controversy began after Universal removed its catalogue of music from Triller amid allegations that it had hid royalty payments. The CEO claims that the main focus of the company is on monetization, not growth.
The Triller monthly active user count is an important metric for measuring how effective the product is. Trailer boasts of having 25 million active users on a monthly basis. However the Billboard report is focused on the claims of Triller, which do not match the reality of the company’s own information.
Triller’s claims have helped strengthen Triller’s appeal to investors. However, they’re not in line with the data published by TikTok. The month of December was when Triller claimed it had Triller was home to more than 2 million active users per month. But, it had just half of that at the beginning of January , 2020.
Triller is currently in an ongoing public battle in court with Universal Music Group over the licensing of its catalogue. It’s also being criticised in the National Music Publishers Association over its inability to properly manage licensing of music. It’s also going through an unorganised and messy launch of their streaming platform.
Triller is a sharing application for videos which allows users to upload and share their content. It has gained a significant popularity among celebs and other social media influencers. It was launched in 2015 and is accessible for Android in addition to iOS devices. Since its debut it has raised over $30 million in capital. Its distinctive feature is the streaming of live content via social platforms.
The competitive landscape assessment is an effective method of understanding your competitors. If executed correctly it could help your business get an advantage over the rivals. It takes effort and planning, however, the results are huge. Analysis helps companies come up with strategies to defeat challenges.
Triller Chief Executive Officer Alex Hoffman recently posed an intriguing query to Wall Street Journal: “Is Triller worth $10 billion?” The company is most famous for its music video application and is headquartered at San Francisco. While he recognizes that a valuation isn’t an exact scientific method, Hoffman believes Triller should be valued at this amount.
The success of Triller can be attributed in part to its main shareholder, Proxima Media, which is supported by Ryan Kavanaugh, the producer of The Social Network and the financer for The Fast and the Furious films. Kavanaugh’s relationships with major record labels have been instrumental in providing Triller with unparalleled exposure to the media. In addition to an enormous customer base, Triller has also signed agreements with major record labels to distribute music videos.
Alongside TrillerNet The company also has the video-sharing application Triller as well as the Versus brand. TrillerNet hopes to be listed on the stock exchange in the near future. TrillerNet has been given commitments of at least $500 million in investment from potential investors as well as its value is calculated upon that. The company is expected to apply for an official listing at the SEC in July.
TrillerNet was also the one to recently appoint Mahi De Silva, the company’s new CEO. Alongside a talented staff, de Silva will help improve the future of the company as a content provider as well as commerce and creators. TrillerNet is also believed to be contemplating an IPO in 2021. It has also secured the funding of $100 million. Additionally, TrillerNet announced it was buying publicly traded video delivery software company Seachange International Inc.